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How to Write a Positioning Statement That Actually Makes Sense
Want your content to stand out? You need to be confident about what makes your solution stand out in the market. A clear positioning statement will help.
Britt Skrabanek
Why ChatGPT Can’t Beat Human Content Marketing
We pit ChatGPT against an agency, content marketers, and Google’s algorithm. And, ChatGPT can’t compete when it comes to creativity, empathy, and understanding.
Britt Skrabanek
This Sneaky Word is Ruining All of Your Content
Want to make your content punchy and pithy? It’s time to ditch this sneaky word. Hint: Just because you “can” doesn’t mean you should.
Britt Skrabanek
Your Mission Focuses On Today, Your Vision Focuses On Tomorrow
Mission and vision statements influence the direction of your organization. Understand how they’re unique and how they unite your marketing efforts.
Britt Skrabanek
How to Create Real B2B Buyer Personas in 3 No-Nonsense Steps
Don’t just go through the motions with persona development. Learn how to create B2B buyer personas based on the real humans you want to do business with.
Britt Skrabanek
