Frequently Asked Questions​​

You’re thinking about teaming up with Superneat, but you’re pondering a few things. These FAQs will help you navigate as you explore the possibility of working with us.

Video Marketing FAQs

Our team is really nervous about being on video…is that okay?

No worries. We’ve worked with teams all across the comfort spectrum with video. We have a solid process for making every person look and feel their best during the shoot.

This is largely thanks to our pre-production strategy. There are no surprises on shoot day. On-camera talent knows exactly what they’re going to talk about. They’re also equipped with the best practices they need to grasp beforehand for a strong delivery in front of the camera.

Our live content and technical direction are typically what our clients rave about. As one of our clients said, “It’s not just awkwardly sweating in a chair in front of a camera.” We make the recording session feel as conversational and comfortable as possible and provide plenty of feedback to ensure every person gets the best take.

Absolutely! We’ll help you decide on the video format, nail down the angle you take on a topic, and/or provide questions to capture the best responses.

Whether we’re working with your subject matter experts or customers, we’re highly skilled at translating their knowledge and experiences into engaging videos.

If you’re making an investment in video, we want to make sure that people actually find and enjoy your videos.

Optimization and distribution are already baked into our post-production strategy. We provide thumbnails, titles, and descriptions that are fully optimized for YouTube. We also deliver high-quality videos that are custom-formatted for a variety of marketing channels—whether that’s your website, landing page, LinkedIn, or YouTube.

Equipment requirements depend on the type of video shoot we’re doing together:

For on-location productions, we’ll take care of all of the video equipment. Lighting, cameras, and microphones are covered. Additionally, if you want a highly cinematic style, we can bring a drone and a licensed drone pilot.

For remote video productions, our clients use recording devices they already have, like their smartphones or webcams. If you have professional video equipment available, we’ll help you set it up to capture the best footage possible.

Yes! We’ve done on-location and remote shoots all over the world. We have clients everywhere from Chicago to Tel Aviv, so traveling and time zone differences are no biggie for us.

For many clients, we’re able to deliver a video in less than 28 days, from signed contract to video in hand.

The typical production timeline is:

  • Pre-Production: 2-4 weeks
  • Production: 1-7 days
  • Post-production: 1-3 weeks

This production timeline may shift depending on client availability, budget, and whether we’re doing an on-location or remote shoot. However, we’re able to move fast…as long as you can move fast with us.

A ton of videos may seem daunting for your team, but these ambitious projects are where we really shine at Superneat.

We’re very comfortable leading large-scale video projects in the most efficient way possible. We’ve done multiple projects where we delivered 40+ videos from a 2-day shoot.

Scalability and repurposing are ever-present in our content strategy. We love helping you get the most mileage out of every minute of footage we capture and keeping the entire process manageable and fun.

Content Marketing FAQs

Our product or service is very technical…how will you handle that?

We get this question all the time. Even though we’ve produced hundreds of pieces of content and developed 25+ websites for B2B organizations, people are skeptical about how we’re able to create content about such complex and nuanced solutions.

First and foremost, we specialize in B2B marketing. Distilling tricky ideas into digestible formats is one of our core competencies.

Over the past decade, our collaborative content process has been fine-tuned. We work closely with your team to gain a strong understanding of any tricky topics. We then translate these complicated concepts into the most relevant content for your buyer, wherever they are in their journey.

Our typical turnaround time for a new website is 90 days. If you need a website in less than 90 days…well…our team can move faster as long as your team can keep up.

Your team will be involved in collaboration and reviewing throughout the website development project. If you’re available and we’re available, then we can make it happen. Quality is always the most important factor, so we won’t sacrifice that for speed.

Superneat has extensive experience in developing websites for B2B organizations, most specifically B2B service providers and SaaS organizations.

Our streamlined website development and content production process ensures that your website will be delivered on time and with an exceptional user experience. We also offer ongoing support to ensure that your website remains up-to-date and optimized for success.

There’s no magic number of blogs that will guarantee results. Consistency is the name of the game with content marketing.

Generally, we find that teams experience the best results when they post one blog each week at a minimum. Even better is publishing blogs twice or three times a week.

A point of contact and subject matter experts will need to be involved in the production process, specifically when reviewing and approving drafts. We always recommend that you commit to a blog publishing frequency that’s sustainable for your organization and stick to it. Eventually, you can work your way up to more blogs per week.

At Superneat, SEO is our secret sauce. We integrate SEO best practices into every piece of content we produce, whether it’s a blog or a landing page.

Starting with keyword research, we identify the terms and phrases your potential customers are searching for. We then weave these keywords into your content in a natural and engaging way—no clunky, keyword-stuffed is happening here.

If you have existing content that’s not performing, we can help. Our team will conduct an SEO audit to identify areas for improvement. We’ll then optimize your content with relevant keywords, meta descriptions, and backlinks to improve its visibility on search engine results pages.

Our team is highly skilled at using a variety of industry-leading SEO tools to optimize your content.

Big question. But, the short answer is to make your content as precise as possible with audience insights.

Too many B2B organizations are stuck in a sad cycle of producing generic content that fails to make an impact. We break this cycle by creating highly targeted content to engage and convert.

We start by deeply understanding your target audience through comprehensive research. We identify the sources, websites, and channels that influence your audience the most. This helps us create a savvy content strategy focused on content that will hit harder than less audience-specific content.

Over time, this drives measurable results and maximizes your content marketing investment.

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