Frequently Asked Questions​

Need more info about the benefits of working with Superneat? Or, maybe you want to dig into production logistics to make sure we’re a good fit. These FAQs will guide the way.

Working With Superneat

Watch video for an overview of our video production process.

Watch video for an overview of our remote video production process.

No worries. We’ve worked with teams all across the comfort spectrum with video. We have a solid process for making every person look and feel their best during the shoot.

This is largely thanks to our pre-production strategy. There are no surprises on shoot day. On-camera talent knows exactly what they’re going to talk about. They’re also equipped with the best practices they need to grasp beforehand for a strong delivery in front of the camera.

Our live content and technical direction are typically what our clients rave about. As one of our clients said, “It’s not just awkwardly sweating in a chair in front of a camera.” We make the recording session feel as conversational and comfortable as possible and provide plenty of feedback to ensure every person gets the best take.

We find that teams experience the best results when they post one video each week. It may take a while to get there if you’re just starting out with video marketing or if you have budget constraints.

Commit to a video publishing frequency that’s sustainable for your organization and stick to it. Eventually, you can work your way up to a weekly publishing cadence.

There’s no magic number of videos that will guarantee results. Consistency is the name of the game with video marketing, just as it is with content marketing.

Absolutely! We’ll help you decide on the video format, nail down the angle you take on a topic, and/or provide questions to capture the best responses.

Whether we’re working with your subject matter experts or customers, we’re highly skilled at translating their knowledge and experiences into engaging videos.

We get this question all the time. Even though we’ve produced hundreds of videos for tech organizations, people are skeptical about how we’re able to create video content for complex and nuanced solutions.

First and foremost, we specialize in B2B marketing. Distilling tricky ideas into digestible formats is one of our core competencies.

Over the past decade, our collaborative content process has been fine-tuned. We work closely with your team to gain a strong understanding of any tricky topics. We then translate these complicated concepts into simple, conversational videos that speak to your audience.

We love tackling video content for even the most technical and niche solutions. So, bring it on.

If you’re making an investment in video, we want to make sure that people actually find and enjoy your videos.

Optimization and distribution are already baked into our post-production strategy. We provide thumbnails, titles, and descriptions that are fully optimized for YouTube. We also deliver high-quality videos that are custom-formatted for a variety of marketing channels—whether that’s your website, landing page, LinkedIn, or YouTube.

Video Production Logistics

Equipment requirements depend on the type of video shoot we’re doing together:

For on-location video shoots, we’ll take care of all of the video equipment. Lighting, cameras, and microphones are covered. Additionally, if you want a highly cinematic style, we can bring a drone and a licensed drone pilot.

For remote video shoots, our clients use recording devices they already have, like their smartphones or webcams. If you have professional video equipment available, we’ll help you set it up to capture the best footage possible.

Yes! We’ve done on-location and remote shoots all over the world. We have clients anywhere from Chicago to Tel Aviv, so traveling and time zone differences are no biggie for us.

For many clients, we’re able to deliver a video in as little as 28 days, from signed contract to video in hand.

The typical production timeline is:

  • Pre-Production: 2-4 weeks
  • Production: 1-7 days
  • Post-production: 2-3 weeks

This production timeline may shift depending on client availability, budget, and whether we’re doing an on-location or remote shoot. However, we’re able to move fast…as long as you can move fast with us.

A ton of videos may seem daunting for your team, but these ambitious projects are where we really shine at Superneat.

We’re very comfortable leading large-scale video projects in the most efficient way possible. We’ve done multiple projects where we delivered 100+ videos from a 2-day shoot.

Scalability and repurposing are ever-present in our content strategy. We love helping you get the most mileage out of every minute of footage we capture and keeping the entire process manageable and fun.