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What to Put on a Website Homepage to Keep People From Bolting
A great website homepage is genuine, not generic. Prioritize human-centric words and visuals to build a strong connection the moment your visitor lands.
Britt Skrabanek
Case Studies: The Hidden Gems Marketers Keep Overlooking
The value of case studies is being overlooked. Case study content influences purchase decisions and drives growth, so it’s time to stop neglecting them.
Britt Skrabanek
Is Your Blog In Trouble? Then, Modernize Your Blog Strategy
Don’t abandon ship if your blog strategy isn’t working. Resuscitate your blog by integrating video, revamping old content, and leveraging generative AI.
Britt Skrabanek
SEO Content Strategy: It’s Not Luck, It’s Actually Pretty Logical
A strong SEO content strategy isn’t magic, it’s scientific. If you consistently follow this formula, you will see positive results over time.
Britt Skrabanek
The Do’s and Don’ts of Content Marketing
Just because everyone is doing content marketing doesn’t mean they’re doing it right. These are the do’s to embrace and the don’ts to evade.
Britt Skrabanek
6 ChatGPT Tricks to Increase Content Quality (Not Decrease It)
Are you using ChatGPT to cut corners or step up your efforts? If you’re the latter type, try these ChatGPT tricks from expert content marketers.
Britt Skrabanek