Actionable tips and strategies for turning your marketing efforts into business growth

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value proposition

Create a Clear Value Proposition By Weaving in These 4 Elements

Organizations that demonstrate how they are uniquely positioned to meet buyer needs will get noticed. Here’s how you achieve that with a value proposition.

Britt Skrabanek

content marketing

Revisit Your Content Strategy if These 3 Things Are Slipping

Even the most tried-and-true strategies have an expiration date. Here are several strong indicators that signal it’s time to revisit your content marketing strategy.

Britt Skrabanek

positioning statement

How to Write a Positioning Statement That Actually Makes Sense

Want your content to stand out? You need to be confident about what makes your solution stand out in the market. A clear positioning statement will help.

Britt Skrabanek

video marketing statistics

10 Video Marketing Stats That Prove It’s Worth the Investment

Will videos help us improve brand awareness, lead generation, and customer acquisition? Yes. And these video marketing stats show it’s a worthy investment.

Britt Skrabanek

video metrics

3 Video Metrics to Prioritize When Measuring Marketing Success

There’s a lot to look at with video marketing analytics, so how do you know where to look? Focus on video metrics that relate to tangible business results.

Britt Skrabanek

Why ChatGPT Can’t Beat Human Content Marketing

We pit ChatGPT against an agency, content marketers, and Google’s algorithm. And, ChatGPT can’t compete when it comes to creativity, empathy, and understanding.

Britt Skrabanek