High-impact content tips and strategies for ass-kickers

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What to Put on a Website Homepage to Keep People From Bolting

A great website homepage is genuine, not generic. Prioritize human-centric words and visuals to build a strong connection the moment your visitor lands.

Britt Skrabanek

thought leadership videos

How to Create Bad Thought Leadership Videos in 7 Missteps

To make good thought leadership videos, you need to know what bad looks like first. Here’s the proven 7-step formula for creating bad video content.

Britt Skrabanek

case study benefits

Case Studies: The Hidden Gems Marketers Keep Overlooking

The value of case studies is being overlooked. Case study content influences purchase decisions and drives growth, so it’s time to stop neglecting them.

Britt Skrabanek

video topics

How to Find Your Next Worthy Video Topic [Cheat Sheet]

You’re rightfully hesitant to invest in certain video topics when there’s no ROI guarantee. Don’t leave anything to chance with these tried-and-true ideas.

Britt Skrabanek

video seo

Does Video Help SEO? All Signs Point to Yes

Video isn’t another shiny distraction. All signs point to video marketing being one of the smartest strategic moves you can make to help your SEO.

Britt Skrabanek

blog strategy tips

Is Your Blog In Trouble? Then, Modernize Your Blog Strategy

Don’t abandon ship if your blog strategy isn’t working. Resuscitate your blog by integrating video, revamping old content, and leveraging generative AI.

Britt Skrabanek