When you’re presenting your brand to the world, every scrap of messaging is a big deal. Don’t release content on a wing and a prayer. Creating content that expresses your greater vision while speaking to your intended audience is the story your brand should be telling.
Superneat crafts a people-focused, vision-aligned messaging strategy that serves as the voice for all of your content marketing initiatives and experiences.
30 days is the typical timeframe for Superneat’s messaging strategy phase. We are comprehensive but concise.
Unlike other marketing agencies with longer project timelines, we do not take 3-6 months to create an intensive messaging strategy. We understand that the growing organizations we work with prefer to move fast, see progress, and achieve quick wins.
Our messaging strategy is structured efficiently to align with our clients’ needs, while ensuring a solid foundation is carefully laid down to support the future content vision.
Our messaging research is equally dependent on data and people. We perform thorough content audits to understand gaps and opportunities, but we don’t just rely on numbers, spreadsheets, and analytics.
To capture the complete story, we absolutely rely on input from your team and your customers. We take the time to survey or interview the people who know your brand best as their feedback is valuable data as well.
We recommend revisiting your messaging strategy every year. If you’re like the clients we work with, your organization is rapidly growing, constantly evolving…or all of the above. A lot can change in a year.
Rather than thinking your personas or company descriptions are set in stone, think of these messaging components as pliable content that you iterate and improve, alongside the changing needs of the business.
Yes, you need to build a proper messaging strategy even if you’re an early-stage startup. You don’t want to sail past this important stage or future content will suffer from a lack of clarity and consistency.
We’ve worked with many organizations like yours and we totally get that your brand is “finding its way” in these chaotic beginning stages. You’ve gotta start somewhere, even when you’re finding your way.
At this starting point, we help your team define your voice and understand who your customers are, knowing that we will iterate and improve as your organization grows and evolves.
Audrey Wright — Marketing Manager, Collectiv