Merging two companies with different histories, customers, and solutions was a formidable venture for Skypoint. The stakes were impossibly high. They needed to preserve 30 years of credibility while creating a unified brand ready to fight in a tough market.
We collaborated with their leadership and marketing teams to uncover a powerful new story, carefully realign messaging, and merge two websites without sacrificing hard-earned SEO authority. From redefining the mission “We bring people and data together” to structuring the new site’s content, every complex step was handled with precision.
Services
- Merger rebrand
- Visual identity
- Messaging strategy
- Market positioning
- Website development
- Search engine optimization
Results
- Cohesive brand and unified messaging post-merger
- Full SEO authority preserved across the new site
- Clear, market-ready positioning to support sales and growth
- A cohesive website launched ahead of schedule and aligned with joint business objectives
“After our acquisition, I thought our website rebrand was a nearly impossible lift. I didn’t know how to bring the two stories of two different organizations into a cohesive narrative that would allow us to go to market. Looking back at the one year we had to make that merger happen, there’s no one I would want in my corner more than Superneat.”
– Gregory Petrossian, (Former Director of Sales)