An industrial designer was losing business because prospects couldn’t fully understand what he offered. His website was muddled, his focus too broad, and without SEO, leads were slipping away.
We clarified the messaging and developed a content and SEO strategy that greatly improved visibility and results. A goldmine was revealed after digging into search data. There was high demand for modular van conversion components—especially adjustable bed systems—products he was already designing.
We created optimized content around these high-intent keywords, and traffic and inquiries surged. That momentum sparked a full-on business pivot to launch Roost Vans, with a complete focus on van conversions.
Services
- Visual identity
- Messaging strategy
- Value proposition
- Product development
- Website development
- Search engine optimization
- Content production
Results
- SEO-driven content uncovered a new business opportunity
- Clear, focused brand identity with Roost Vans
- Strong traffic results and more inbound projects
- A thriving niche brand built on strategic direction
“I started with Superneat, not knowing the world of content and SEO. I was pleased to receive a healthy dose of education and excellent search ranking results. They worked closely with me and the needs of my business—they stayed on track, on task, and always professional. I provided the problem, they provided the solution.”
– Dennis Veatch, Principal Industrial Designer