content marketing website project

Project Recap:

Website User Experience and Content for CSG Pro

CSG Pro needed a complete website overhaul that showed well for their team and services. The Superneat team developed a highly original, user-enhanced website to represent their brand personality, their impressive suite of consulting services, and their dedication to their Power BI community.

Client Goals

CSG Pro is a software and data analytics consulting firm in Portland that builds modern, scalable software and data solutions for organizations. Their data analytics consultants make sense of data so clients make smarter business decisions. They also build custom software applications that strengthen processes and teams.

CSG Pro needed a complete website user experience overhaul that showed well for their team and services. Deeply in tune with the Microsoft Power BI community, the CSG Pro team wanted to have a clear message about their educational focus to nurture existing and future clients.

They engaged Superneat Marketing to develop a search engine optimized website that represented their team well and aligned with their growth path.

website user experience

Solution

Superneat Marketing developed a highly original, user-enhanced website to represent their brand personality, their impressive suite of consulting services, and their dedication to their Power BI community.

During the content and messaging strategy phase—which included attending one of CSG Pro’s popular Portland Power BI User Group events—we learned this team had charisma. They were passionate teachers who cared about the ongoing success of their clients and they managed to make the world of BI and data analytics a fun place to be. This discovery drove the entire website forward.

“I had an uphill battle to fight for redesigning our new website. I talked to five other marketing agencies, but I didn’t feel confident that any of them could tell our complex story about data solutions. Hugh and Britt of Superneat were different. They were effective at learning our business and providing the most efficient path forward. We ended the project with much more than an amazing new website. Now we have a strategic partner we can trust for all website, marketing, and SEO needs.”

– Gregory Petrossian, Business Transformation Consultant​

To analyze the current state of their brand, we performed an SEO and content audit. We found new opportunities through keyword research and competitor analysis. Superneat worked with CSG Pro to develop personas. Website content drew inspiration from all of this research, analysis, and feedback.

On the design and development front, Superneat was granted a generous amount of creative freedom to capture the brand personality. A CSG Pro client testimonial called them “data wizards” and we infused that theme into the written content, along with the clever illustrations throughout the site.

President Ron Ellis Gaut and Business Transformation Consultant Gregory Petrossian initially hired the Superneat team and collaborated with us throughout the project. Ron, Greg, and the CSG Pro team were floored by the finished website and proud to call it their own.

Immediately after the new CSG Pro website launched, their client sent an email that summed up the intended effect: “The new site is legit! I’d hire you guys if I didn’t already…well done.”

“Superneat exceeded our expectations on every aspect of the CSG Pro website rebrand. Not only is the quality of their work amazing, we have thoroughly enjoyed the journey with them. We are data people and the Superneat team speaks our language. They are SEO geniuses and we are reaping the benefit of their expertise. The value of the services delivered is incredible and I couldn’t be happier with the results.”

– Ron Ellis Gaut, President​
website development for CSG Pro

Deliverables

Messaging Strategy​

  • SEO and content audit
  • Competitor analysis
  • Keyword strategy
  • Persona development

Website Development + UX​

  • Custom, responsive WordPress website
  • Host setup and migration
  • Website copywriting
  • On-page SEO
  • Blog content import
  • Video content import
  • Lead acquisition forms
  • Interactive events calendar
  • Email campaign automation