CSG Pro is a software and data analytics consulting firm in Portland that builds modern, scalable software and data solutions for organizations. Their data analytics consultants make sense of data so clients make smarter business decisions. They also build custom software applications that strengthen processes and teams.
CSG Pro needed a complete website user experience overhaul that showed well for their team and services. Deeply in tune with the Microsoft Power BI community, the CSG Pro team wanted to have a clear message about their educational focus to nurture existing and future clients.
They engaged Superneat Marketing to develop a search engine optimized website that represented their team well and aligned with their growth path.
Superneat Marketing developed a highly original, user-enhanced website to represent their brand personality, their impressive suite of consulting services, and their dedication to their Power BI community.
During the content and messaging strategy phase—which included attending one of CSG Pro’s popular Portland Power BI User Group events—we learned this team had charisma. They were passionate teachers who cared about the ongoing success of their clients and they managed to make the world of BI and data analytics a fun place to be. This discovery drove the entire website forward.
To analyze the current state of their brand, we performed an SEO and content audit. We found new opportunities through keyword research and competitor analysis. Superneat worked with CSG Pro to develop personas. Website content drew inspiration from all of this research, analysis, and feedback.
On the design and development front, Superneat was granted a generous amount of creative freedom to capture the brand personality. A CSG Pro client testimonial called them “data wizards” and we infused that theme into the written content, along with the clever illustrations throughout the site.
President Ron Ellis Gaut and Business Transformation Consultant Gregory Petrossian initially hired the Superneat team and collaborated with us throughout the project. Ron, Greg, and the CSG Pro team were floored by the finished website and proud to call it their own.
Immediately after the new CSG Pro website launched, their client sent an email that summed up the intended effect: “The new site is legit! I’d hire you guys if I didn’t already…well done.”
- SEO and content audit
- Competitor analysis
- Keyword strategy
- Persona development
Website Development + UX
- Custom, responsive WordPress website
- Host setup and migration
- Website copywriting
- On-page SEO
- Blog content import
- Video content import
- Lead acquisition forms
- Interactive events calendar
- Email campaign automation