video production portland B2B content marketing

Project Recap:

Video Production and Content Distribution for Elevate Capital

Elevate Capital needed to tell their story by increasing brand awareness. The Superneat team captured video interview footage for 16 Elevate Capital founders and turned this rich content into 103 videos, resulting in 608 storytelling assets and substantial engagement.

Client Goals

Elevate Capital is a Portland-based venture capital fund that targets investments in overlooked and underserved entrepreneurs. Managing Director Nitin Rai believes there is a tremendous opportunity to invest early and offer mentorship, so these entrepreneurs turn their startups into great companies.

Elevate Capital needed a content campaign to tell the story of how they mentored and funded rising entrepreneurs. They wanted to attract new and interesting investment opportunities, so they needed content marketing assets to spread the good word about their impact on the business community.

They engaged Superneat Marketing to produce an inspiring episodic video series that celebrated Elevate Capital founders and their business community impact.

Solution

Superneat Marketing created a large-scale content strategy to tell the Elevate Capital story. We captured video interview footage for 16 Elevate Capital founders and turned this rich content into 608 storytelling assets.

Short, long, and montage video edits were distributed on social media channels, the website, and YouTube. Interview content transcribed from the video footage was used on the blog, Medium, LinkedIn publishing—and distributed across social media.

“I wanted to tell the Elevate Capital story and Superneat Marketing delivered more than I could have imagined. This colossal content marketing campaign included over a hundred videos that released over the course of a year. It was truly incredible to see the inspirational impact of the Founder Insights video series they created.”

– Nitin Rai, Managing Director

(interview video edit)

Video engagement was high on LinkedIn, which was the primary focus for content distribution. Beyond the “likes” that the videos earned, the true results were revealed in the comments left by the entrepreneurial community:

“For me, this interview spoke volumes and I can completely relate to Chelsea’s story. As an early-stage entrepreneur, it’s not only incredibly valuable to find other founder’s stories that resonate…but it’s a necessity!”

“Thank you for continuing to post these videos. They are so real but also give me the confidence to keep pushing the vision where we see opportunities. Keep these coming.”

Additionally, the Superneat Marketing team produced several videos for the 2018 Elevate Inclusion Summit. We created an event recap video to promote future events and promote further brand awareness. Main stage panel discussion and presentation footage was also captured, from which we created several video assets.

(event recap video edit)

Deliverables

Video Production

  • 103 videos produced
  • 16 founder interviews, video production
  • Live event video production
  • Montage, long-form, social media edits
  • Event recap edit
  • Presenter and panelist edits
  • Licensed original music
  • Graphic design
  • Motion graphics
  • Lower thirds and caption design
  • Video transcriptions

Content Assets + Distribution

  • 608 unique content assets
  • Custom editorial calendar
  • Automated content distribution
  • Blog and Medium content
  • LinkedIn Publishing content
  • Twitter content
  • YouTube channel optimization
  • Email newsletter strategy
  • YouTube channel optimization
  • Website content and SEO

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