To stand out in the highly competitive data analytics consulting world, CSG Pro had to differentiate itself through regular thought leadership and an expressive website that attracted leads. They needed a website and messaging overhaul along with efficient and consistent content production.
The CSG Pro team had long been sharing their business intelligence (BI) and custom software expertise since launching their blog in 2012. As the business grew, this consulting team frequently fell behind with content as client work always came first.
CSG Pro understood that high-quality content gave them a competitive edge and allowed them to deliver even more value to their loyal Power BI community. But, consistency was a major challenge. There were opportunities to improve search results and the quantity/quality of their leads as well.
Eventually, the time had come to refocus their content strategy with a website rebrand. CSG Pro needed a website and messaging overhaul to better represent their purpose and personality and clarify their complex story and solutions—all while supporting sales initiatives and simplifying their content process.
Starting with data, Superneat performed a trio of audits to analyze the state of CSG Pro’s brand and its surrounding market. In business since 1993, these consultants had a strong grasp on demonstrating industry value and building a community. Still, this data-driven discovery phase helped straighten their direction on all fronts.
To uncover and capture CSG Pro’s personality, Superneat combed through reviews and noticed a client nicknamed them the “data wizards.” Superneat ran with the wizard theme, adding custom illustrations to distinguish their website.
Superneat developed a strategy to keep weekly blog and video content in the rotation and also ease the internal resource burden with constant production. Soon after launching the improved content plan and the new website, the CSG Pro leadership team was blown away by how rapidly their email and YouTube audiences grew.
Since this marketing partnership began in early 2019, Superneat has been guiding CSG Pro’s content strategy and continually enhancing the website experience.
During that time, website traffic tripled and their YouTube audience doubled. Now, instead of worrying about marketing their services, the data wizards work their magic on client deliverables and Superneat handles the rest.
We’ll overhaul your digital presence so you outshine competitors and add more community value.