Since everyone (and their pets) are creating content, your mission is to one-up them with consistency and quality. Providing value is a given with content, otherwise, why bother? Treat each piece of content as part of a bigger conversation that yields long-term benefits.
Superneat produces search-optimized, audience-aligned content that positions your brand as a trusted resource and a solution worth considering.
To see measurable blog content results, volume and frequency (combined with quality) are all key.
For Superneat clients, we see the best results after at least six months of consistent weekly publishing. If you’re sporadically publishing blogs once or twice a month, it will be harder (a lot less likely) to achieve the same results as weekly blog publishers.
Weekly blog content may seem impossible to keep up with if you have a small marketing team or no dedicated team. Superneat helps you reach and maintain this important blog content milestone by leading the strategy and producing high-quality content on a consistent, weekly basis.
Above all, the Superneat team is mindful and respectful of your team’s time—we produce content as efficiently and painlessly as possible.
Our #1 goal is to handle the content and keep your resources focused on other high priorities. Still, the best content is created collaboratively so we work together with your team.
We must work with a dedicated point person at your organization who is the content owner. This person might be the Chief Product Officer, CEO, marketing/sales manager, marketing/sales director, or a principal or junior consultant.
Then, the level of involvement with content production depends on the type of content we are producing.
For more straightforward how-to content, our writers take content creation from end-to-end. For more in-depth content (i.e. thought leadership and technical how-to’s), we collaborate with subject matter experts.
We get this question all the time. Writing is already difficult on its own. Once you layer in complex technical topics, the difficulty level is amplified. Even though we’ve written hundreds and hundreds of pieces of content for tech brands, people are skeptical and rightfully wonder how in the hell we pull this off.
First and foremost, we specialize in B2B content marketing.
We are writers, we are creative, we are resourceful…and, we’re relentless. We have access to a pool of technical writers who are able to take on challenging topics.
Secondly, we have a collaborative process that has been fine-tuned over the past decade.
We work efficiently with content owners and subject matter experts to produce the best possible content, regardless of topic complexity.
With Superneat content, you will see increases in search engine rankings, website traffic, conversions, subscribers, and leads. We’ve achieved 2x, 3x, and even 10x traffic growth with consistent weekly content publishing.
Gavin McLaughlin — Business Transformation Consultant, CSG Pro